A sustainable management and development of pilgrimage ways is key to offer the best experience to pilgrims and tourists. For this sustainability it is also key to involve local communities in the use, management and exploitation of local heritage resources, but also in the better understanding of how cultural resources can be the basis for economic development in rural areas. To involve local communities and entrepreneur in the understanding and promotion of heritage values help to shape and maintain the cultural and natural resources and their values, but it is also a way to test how pilgrims/tourists can contribute to economic grow in rural areas. To study about how we can balance efforts and incomes for tourism entrepreneurship in rural territories is another suggested area for future research.