To improve the collaboration between different European countries in what respect to pilgrimage routes is key for a more balanced development. Therefore, one of the key aspects of the future research and innovation in the promotion of rural heritage in the surroundings of pilgrimage routes should be to foster the connections between different rural regions and countries based on common cultural elements. rurAllure consortium have demonstrated how powerful a wide team can be in that purpose and how much leading routes in the field, such as the Saint James Way or the Via Francigena can help others in earlier stages of development to be feed by solutions already tested, that is, how much we can learn from each other when collaboration beyond boundaries is promoted.